One of the most fun parts of San Diego Comic-Con is the offsite activations! Each year, studios and production companies set up the most creative showcases for their upcoming or fan-favorite properties, and this year is no exception. Here’s some of what we’re looking forward to checking out.

Adult Swim’s “PIRATE PARRRTY”

Adult Swim will crash onto the shores of San Diego with a shipwreck adventure on the network’s Adult Swim on the Green space outside the San Diego Convention Center (5th Avenue Landing and Convention Way). The “Adult Swim Pirate Parrrty” will include custom games, exclusive first looks, giveaways, and evening entertainment including DJ laser sets – no badge required!
The space will also host a series of special evening events including:
  • AEW x Adult Swim “Battle for the Booty” Wrestling Tournament – Join a collection of AEW wrestlers who will face-off in a tag team tournament against famous Adult Swim faces for a no-holds-barred event as each competitor vies for the chance to win the “Battle for the Booty” title. Thursday (7/25) at 7:30pm
  • Adult Swim’s Night of New – Comic-Con attendees will be the first to experience a collection of brand-new Adult Swim series at this special screening event featuring the full-length premiere episodes of “Common Side Effects,” “Rick and Morty: The Anime,” “Invincible Fight Girl,” and “Women Wearing Shoulder Pads” alongside more never-before-seen Adult Swim content.  The screening will also be livestreamed in real-time on Adult Swim’s YouTube Channel. Don’t miss your chance! Friday (7/26) at 7:30pm
  • Fun with Zach and Michael – Fresh off the finale of the hit series’ second season, join “SMILING FRIENDS” co-creators Michael Cusack and Zach Hadel for a special live-draw and fan Q&A event. Saturday (7/27) at 7:30pm
The first 1,000 attendees to join the “Adult Swim Pirate Parrrty” at 1pm on Thursday, Friday and Saturday will receive an exclusive giveaway! For more details on the “Adult Swim Pirate Parrrty” visit here.

Hulu’s Animayhem Factory

Hulu is bringing Animayhem back to San Diego Comic-Con with a zany, 2D factory where its beloved animated series are made. Inside the factory, fans will find Hulu’s most iconic animated titles like Futurama, Bob’s Burgers, Family Guy, The Simpsons and more! The activation is located right next to the Convention Center on the Bayfront’s Parking Lot. Reaching out as we would love to work together on coverage to get your readers excited about what’s to come at Hulu’s Animayhem Factory at SDCC 2024.

Starting July 25 from 11:30am-7pm, July 26-27 from 9:30am–7pm daily, and July 28 from 9:30am–5pm, Hulu’s Animayhem Factory will transport fans into a zany 2D factory where fans of all ages can interact with their favorite shows and take home themed memorabilia from popular titles like Solar Opposites, Hit Monkey, Futurama, The Simpsons, and many more. Additional details on the immersive activities, such as a theatrical Cutawayland that celebrates Family Guy’s 25th Anniversary, a singing booth from Bob’s Burgers that showcases beloved songs from the series and a life-size replica of the Slurm Factory from Futurama.

Paramount+’s The Lodge

Paramount+ is bringing The Lodge back to San Diego Comic-Con for a second year with more titles, iconic franchise celebrations, and immersive activations than ever before! Located at the Gaslamp’s Happy Does (340 Fifth Ave, San Diego, CA 92101), this interactive fan experience will be available to the public starting July 24 from 6–10pm, July 25-27 from 12–10pm daily, and July 28 from 10am–7pm. Reaching out to share details for your coverage consideration.

Paramount+’s The Lodge has reached tens of thousands of fans this year during its second cross-country tour. At the seventh stop in 2024, The Lodge will offer the ultimate fan experience featuring themed activations and swag to take home for fans of all ages from popular titles and franchises like STAR TREK, TALES OF THE TEENAGE MUTANT NINJA TURTLES, IF, SPONGEBOB SQUAREPANTS and many more.

Peacock’s Those About to Die: the Chariot Race

Immerse yourself in the glory of Ancient Rome at San Diego Comic-Con 2024 with Peacock’s “Those About To Die: The Chariot Race.”  Step inside the betting tavern, join one of the coveted factions and experience the adrenaline thrill of the chariot race itself. Inspired by the new Original series, Peacock’s in-world activation will bring the ancient “Circus Maximus” to life right in the Gaslamp District. Upon entry, guests will be divided into the 5 factions from the show and given the chance to whip a pair of reins to power their team’s chariot to victory.

The activation will be open for the full duration of San Diego Comic-Con, Thursday, July 25 – 28.

To reserve your place and bypass lines, please register at https://peacockthechariotrace.com/. Tickets are available at no cost. Guests who have not pre-registered can join the standby line with limited entrance availability.

WHEN: Thursday, July 25 – Sunday, July 28

HOURS:

  • Thursday: 12PM – 6:30 PM
  • Friday: 10AM – 6:30 PM
  • Saturday: 10AM – 6:30 PM
  • Sunday: 9:30 AM – 4:00 PM

WHERE: 170 Sixth Ave, San Diego, CA 92101