Hello, all! I’m sure by now you’ve noticed my love of geeky cosmetics in all varieties, and I’m excited today to tell you about a new company that is looking to launch through a Kickstarter campaign!

Heroine Cosmetics is the brainchild of Sarah Cliff, of New Jersey in the US, who got tired to seeing convention swag and gear (and so, so much else in the “geek” community) marketed toward a male audience and longed to add something geeky and feminine to the world; her idea is that “geek” and “feminine” are not mutually exclusive, and I couldn’t agree more!

With the Kickstarter campaign, Heroine Cosmetics is offering eyeshadow collections, with the intention to expand into a full cosmetic line (plus cosplay kits) once the business is launched. Some of the shadow collections are previewed on the campaign page, and are suitably geek-themed.

From the company:

The line, Heroine Cosmetics, embodies the idea that women can be geeky and feminine without having to sacrifice one for the other; instead of waiting around for a hero to come along, women should be one themselves. With this idea, Heroine Cosmetics seeks to challenge the traditional paradigm of the ‘damsel in distress’, and allow women in the geeky community to look the way they feel- empowered, emboldened, and ready to save the day.

“If there’s one thing I believe, it’s that you should be your own hero,” says Ms. Cliff, “and it’s my goal to help women feel like as much of a superhero on the outside as they do on the inside.”

You can check out the full details, including perks, at the Heroine Cosmetics’ Kickstarter Campaign. The campaign is open until .